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Background and Motivation: In recent years, the topic of applying videos in requirements engineering has been discussed and its contributions are of interesting potential. In the last 35 years, several researchers proposed approaches for applying videos in requirements engineering due to their communication richness and effectiveness. However, these approaches mainly use videos but omit the details about how to produce them. This lack of guidance is one crucial reason why videos are not an established documentation option for successful requirements communication and thus shared understanding. Software professionals are not directors and thus they do not necessarily know what constitutes a good video in general and for an existing approach. Therefore, this lack of knowledge and skills on how to produce and use videos for visual communication impedes the application of videos by software professionals in requirements engineering. How to Create Effective Videos and Vision Videos?: This technical report addresses this lack of knowledge and skills by software professionals. We provide two guidelines that can be used as checklists to avoid frequent flaws in the production and use of videos respectively vision videos. Software professionals without special training should be able to follow these guidelines to achieve the basic capabilities to produce (vision) videos that are accepted by their stakeholders. These guidelines represent a core set of those capabilities in the preproduction, shooting, postproduction, and viewing of (vision) videos. We do not strive for perfection in any of these capabilities, .e.g., technical handling of video equipment, storytelling, or video editing. Instead, these guidelines support all steps of the (vision) video production and use process to a balanced way.