论文标题
阻塞器：研究抗广告阻滞的影响
Block the blocker: Studying the effects of Anti Ad-blocking
论文作者
论文摘要
广告为网站和在线业务带来了大量的收入。在过去的几年中，广告街区和跟踪器阻止计划在有关隐私问题和在线上改善用户体验的激烈辩论中取得了动力。可接受的广告计划和反广告障碍者是近年来与广告障碍物打击的主要元素。 在本文中，我们讨论了世界，德国，DACH地区和新闻类别的顶级网站的详细数据收集。我们生成基于功能的A/B测试指标，并在其上使用分类器评估，然后分析结果。我们的论文还讨论了反广告障碍者如何影响德国的经济，法律和道德使用，以及GDPR最近的变化，同时查看可接受的广告计划和白名单。
Advertisements generate huge chunks of revenues for websites and online businesses. Ad-blocker and tracker blocking programs have gained momentum in the last few years with massive debates raging on privacy concerns and improving user experience online. Acceptable Ads programme and Anti Ad-blockers are primary elements emerging in recent years that combat ad-blockers. In this paper, we discuss at length data collection of top websites in the world, Germany, DACH region and news category. We generate feature based A/B testing metrics and employ classifier evaluations on them along with then analysing the result. Our paper also discusses how Anti Ad-blockers impact the economic, legal and ethical usage in Germany along with the recent changes in GDPR while taking a look at Acceptable ads programme and Whitelisting.
