论文标题
了解电池电动汽车的偏好
Understanding and Shifting Preferences for Battery Electric Vehicles
论文作者
论文摘要
确定个人的个性化干预措施是一项重要任务。最近的工作表明,实际上,不考虑单个消费者人口背景的干预措施实际上可以产生反向效果,从而加强对电动汽车的反对。在这项工作中,我们专注于基于个人的人口统计数据来个性化干预措施的方法,以将消费者的偏好转移到对电池电动汽车(BEV)中更积极的偏好。建筑模型中建议进行干预措施的限制之一是,每种干预措施都会影响以后的干预措施的有效性。反过来,这要求许多受试者评估每种可能的干预措施的有效性。为了解决这个问题,我们建议确定影响BEV采用的个性化因素,例如障碍和动机。我们提出了一种预测这些因素的方法,并表明性能比预测最常见的因素更好。然后,我们提出了一个增强学习(RL)模型,该模型可以学习最有效的干预措施,并比较每种方法所需的主题数量。
Identifying personalized interventions for an individual is an important task. Recent work has shown that interventions that do not consider the demographic background of individual consumers can, in fact, produce the reverse effect, strengthening opposition to electric vehicles. In this work, we focus on methods for personalizing interventions based on an individual's demographics to shift the preferences of consumers to be more positive towards Battery Electric Vehicles (BEVs). One of the constraints in building models to suggest interventions for shifting preferences is that each intervention can influence the effectiveness of later interventions. This, in turn, requires many subjects to evaluate effectiveness of each possible intervention. To address this, we propose to identify personalized factors influencing BEV adoption, such as barriers and motivators. We present a method for predicting these factors and show that the performance is better than always predicting the most frequent factors. We then present a Reinforcement Learning (RL) model that learns the most effective interventions, and compare the number of subjects required for each approach.