论文标题
基于多任务学习的小组购买推荐模型
Group Buying Recommendation Model Based on Multi-task Learning
论文作者
论文摘要
近年来,由于其更大的销售额和较低的单价,集团购买已成为一种流行的在线购物活动。不幸的是,研究很少关注目前专门用于集体购买的建议。尽管已经提出了一些建议模型供小组建议,但由于小组建议和小组购买建议之间的本质区别,它们不能直接用于实现现实世界中的集体购买建议。在本文中,我们首先将小组购买建议的任务正式化为两个子任务。然后,基于我们对两个子任务之间的相关性和相互作用的见解,我们提出了一个用于小组购买的新型推荐模型MGBR,MGBR主要由多任务学习模块构建。为了进一步提高建议性能,我们在多任务学习模块中设计了一些协作专家网络和调整后的大门,以促进两个子任务之间的信息互动。此外,我们提出了与两个子任务相对应的两个辅助损失,以完善模型中的表示学习。我们的广泛实验不仅证明了我们模型中的增强表示形式比以前的建议模型更有性能,而且还证明了我们模型中特殊设计的组件的影响是合理的。
In recent years, group buying has become one popular kind of online shopping activity, thanks to its larger sales and lower unit price. Unfortunately, research seldom focuses on recommendations specifically for group buying by now. Although some recommendation models have been proposed for group recommendation, they can not be directly used to achieve real-world group buying recommendation, due to the essential difference between group recommendation and group buying recommendation. In this paper, we first formalize the task of group buying recommendations into two sub-tasks. Then, based on our insights into the correlations and interactions between the two sub-tasks, we propose a novel recommendation model for group buying, MGBR, built mainly with a multi-task learning module. To improve recommendation performance further, we devise some collaborative expert networks and adjusted gates in the multi-task learning module, to promote the information interaction between the two sub-tasks. Furthermore, we propose two auxiliary losses corresponding to the two sub-tasks, to refine the representation learning in our model. Our extensive experiments not only demonstrate that the augmented representations in our model result in better performance than previous recommendation models, but also justify the impacts of the specially designed components in our model.